Thrive vs. Survive:

How Associations Can Outwit, Outlast and Outperform Against All Odds

September 20, 2021

You want to help your association succeed, but what has worked in the past no longer works today, let alone in the future. What do you need to ensure your association will be alive and thriving in 2030? Explore this four-part webinar series, Thrive vs. Survive: How Associations Outwit, Outperform and Outlast Against All Odds.


Episode 1
Brain Over Brawn: Work Smarter, Not Harder

Times have changed and it’s likely your association has, too. Whether you have a smaller team now than before the pandemic or a reduced budget, having a well-planned strategy for success in the “new normal” is key. 

It’s time to band together, rally your team and focus on what matters most to your organization. In this episode, we discuss how to identify your core competencies, find opportunities for growth and how to do more with less. 

You'll Learn:

  • How to assess gaps and fill them
  • How to expand virtual value
  • How to keep members engaged in the long run
  • How to compete in the digital arena

Play Episode ++

Episode 2

More Than Hype: Delivering Value That Exceeds Expectations

You talk a good game to attract new members, but is your value proposition truly what potential members are looking for? 

A strong mission, good benefits and quality offerings are important, but it takes more to prove to someone your association is worth buying into. As expectations continue to raise, make sure your level of service does, too. 

You'll Learn:

  • What potential members want from you
  • How to expand your membership benefits virtually and attract new members
  • Important guidelines for conducting a SWOT Analysis
  • What other associations are doing to increase their value and membership

Play Episode ++

Episode 3 - Roundtable 

The Ultimate Agility Test: What Your Membership Numbers Are Telling You

A healthy, fit association is indicated by the size of its membership, right? Not necessarily. 

In this episode, we bring together three association leaders who share how they succeeded in keeping member engagement high and retention up in their organizations. You’ll walk away inspired with ideas to keep your members coming back for more.

You'll Learn:

  • What realistic expectations you should have when it comes to membership retention
  • Why members decide to stay or go
  • What questions to ask your members for critical feedback
  • How to keep members engaged for the long run

Play Episode ++

Episode 4 

Play to Win: Competing in the Digital Arena

You thought you knew association marketing, but the game has changed. To compete, you'll need to learn the rules of digital engagement, who the key players are, and how to win the attention, trust, and loyalty of your members and prospects. 

Take advantage of the expert coaching from Multiview’s Chief Strategy Officer, Yariv Drori. He’ll discuss all things digital marketing including, strategies used by some of the largest companies in the U.S. to gain new clients, and how these techniques can also work for your association. 

You'll Learn:

  • Tactics, technologies and tips you need to recruit and retain members
  • Proven practices for finding new members digitally and marketing to them
  • Strategies top companies and associations in the U.S. are using to increase engagement

Play Episode ++

Steal a Page from the Thrivalist Playbook


A championship team needs first-rate coaching and training in order to win. Similarly, your association needs proven strategies and best practices to thrive in the digital arena.

How is your association playing? Are you coming with an expectation to thrive against all odds or just survive for another day? In this playbook, we break down the fundamentals of how to take your association from surviving to thriving and equip you with comprehensive play-by-plays and exercises that you can put into practice.



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