Creating an Experience: Reinventing Virtual & Hybrid Events

Associations are no longer limited by convention center capacity, seats in a room, or space in an exhibit hall. You can reach audiences directly in their living rooms and offices with the touch of a button. With virtual events proving to double and even triple attendance compared to in-person conferences, how will your association keep your widened audience engaged and sponsors excited for a more hybrid future?

You are no longer producing events, you're creating an experience. Discover ways to grab member attention, entertain attendees digitally and how to monetize your event experience in this guide.

What's Inside 

  • Tactics to combat Zoom-fatigue
  • Content strategies to entertain
  • How to redesign in-person event features for the virtual experience
  • New hybrid marketing opportunities for sponsors


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