Membership for the Ages: A Generational Approach to Future Growth & Sustainability

Managing an association is a serious undertaking, and to ensure the future growth and sustainability of membership, association leaders must take action to make workforce development a priority.

The purpose of this eBook is to examine the four major age cohorts associations serve within their professional communities as well as provide a framework for how to best engage current members and attract new ones based on generational characteristics. Understanding these differences, will better prepare association leaders to face the challenges and leverage the opportunities of multigenerational membership head-on.

What's Inside

  • Gain a thorough understanding of each generation cohort and how their characteristics function within your association
  • Explore tactics to market to each generation and engage them in your organization
  • Discover strategies to develop your programs and benefits to fit the specific needs of each generation

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