Wondering how to reach your target audience in a cookie-less world? Contextual advertising offers a safe alternative to 3rd party cookies and is proven to have a greater impact on ad effectiveness than audience or channel data. With contextual advertising added to your marketing mix, you can achieve sweet results.
Contextual advertising differs from behavioral targeting in that it depends on the relevancy of a web page's content for an ad to display instead of search and browsing data collected by cookies. It's about an environment fit defined by select keywords and topics of content. As depicted in the graphic below, whether a web visitor is reading an article on leadership development or viewing a web page about the global financial markets, the ads displayed on the page will correlate to the content the visitor is viewing at that time.
Engage buyers through Multiview’s digital association publications.
Place ads on association websites that are frequented by target audience.
Reach your target audience when they're researching products and services.
As you prepare for a cookie-less world, contextual advertising will be the solution to reaching your target audience online.
By placing your ad alongside good-quality industry content, you receive the benefits of safe compliant delivery, impactful advertising that is relevant and timely, and higher engagement and conversions that result in greater return on investment (ROI).
Learn more about contextual advertising solutions and how to add these to your marketing plan.
