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Behavioral Targeting

Reach Prospects Actively Researching Solutions Like Yours

Talking to people who are already interested in your solutions is a powerful way to gain more customers, and that’s exactly what behavioral targeting does. It leverages data insights and programmatic advertising technology to identify your ideal buyers in real-time and show them your ads on their favorite sites as they surf the Web. In this way we’re targeting your potential customers based on their individual behaviors – such as searches they’ve done for your types of products and services, content they’ve consumed, or competitors they’ve researched.

Your message reaches just the right buyers through our precise data, the latest technology, and custom creative. Plus our experienced account management team continues to optimize your campaign and creative over time so you connect with more of your ideal customers.

Search Retargeting & Competitor Conquesting

More than 93% of B2B purchases start with online research, which means you have the chance to build your brand with potential buyers as they research your types of products, services, and competitors.

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Contextual Targeting

Your buyers read articles and watch videos throughout their journey. With contextual targeting you can gain visibility with prospects who are consuming content related to what you offer.

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Site Retargeting

Most potential buyers don’t convert on their first visit to your website, but that doesn’t mean you can’t turn them into leads. Site retargeting makes sure your brand stays top-of-mind even after visitors click away.

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The Definitive Guide To B2B Digital Advertising

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guide advertising strategy Behavioral targeting

Creative That Gets You Noticed

Service. Reporting.
Peace of Mind.

When you start a campaign with us, we don’t set it and forget it. Even after we’re showing your ads to your potential buyers all across the internet, we make it a priority to keep you in the loop about how things are going. Experienced account managers communicate with you regularly and keep your campaign running smoothly. Robust reporting tools show you detailed performance metrics and include VisitorView, a unique tool that lets you know all about the companies visiting your site. And insights from all of these sources are applied to your campaign through the optimization process. With this multi-faceted approach to campaign management, your results only get better with time.

See Who's At Your Digital Front Door

Our VisitorView software tells you everything you need to know about the companies visiting your website. That includes business name, location, industry, revenue, pages they viewed and more… all so you can follow up with these interested leads.