Reach Your Ideal Buyers With Precision
We all want to talk to just the right customers early in their buying journey, and that’s where persona targeting comes in handy.
With a combination of proprietary B2B data, top-of-the line ad technology, custom creative and optimization, persona targeting puts your ads in front of people on their favorite sites around the Web, based on who they are. This is different from buying a spot on one site where your potential buyers aren’t guaranteed to see it. With this form of programmatic advertising, the people who see your ads have characteristics that mirror the description of your ideal customer, regardless of whether they’re shopping for your solution today. That’s why persona targeting is such an effective tool for raising brand awareness and filling the top of the funnel. By targeting the right types of people with pinpoint accuracy early in the buying process or before they’ve even started, they’ll think of you when they’re ready to buy.
