Don't Cry Over an Empty Cookie Jar
As third-party cookies phase out and data privacy regulations expand, how should marketers respond?

As third-party cookies phase out and data privacy regulations expand, how should marketers respond?
By the end off 2022, it's expected that third-party cookies will cease to exist. This means 90% of web browser traffic will become un-trackable by 3rd party cookies; eliminating cookies as an effective method of targeted advertising. Many marketers are in a panic over what’s to come of digital advertising and how they’ll be able to continue to reach audiences online with relevant, meaningful messaging.
Watch this interview with Multiview’s Chief Strategy Officer, Yariv Drori, as he talks about the end of third-party cookies and answers these important questions:
See what the future holds for targeted digital advertising, what impact data privacy laws will have on advertisers, and what post-cookie marketing means for you.
As you prepare for post-cookie marketing, consider adding contextual advertising in your marketing plan and begin utilizing first-party data sources. Multiview has an expansive network of 1,200 association publications that reach 30 industries. Contact us today to connect with your target audience!
If you're a marketer who is questioning what's to come of targeted digital advertising, this ebook offers answers and practical steps you can take now to ensure the effectiveness of your advertising campaigns in a cookie-less world.
We asked. B2B leaders answered. With so much change happening in just a couple months, we set out to gauge B2B businesses leaders’ outlook and key...
MoreAs we transition into 2025, the past year provides insights into the evolving landscape of B2B marketing. From the rise of first-party data and...
MoreFeeling the pressure to do more with less? You're not alone. As 2025 approaches, marketers are bracing for another year of tight budgets and high...
MoreComplete the form and we'll connect with you right away.
You are now in accessibility mode. To restore settings to default, click the accessibility icon on the right hand side.