Four Keys to Maximize Your Digital Marketing Strategy in 2023

Published on: January 5, 2023
It's a new year. Budgets are locked in, projections set, and your marketing plan is ready to execute. As you set out to achieve your business goals, here are four keys that will help you maximize your digital marketing strategy in 2023.
There are many ways to promote your business. In fact, most B2B companies use at least eight marketing channels to interact with customers. While a diverse marketing mix is important to reach wider audiences and expand into new markets, it can cause discontinuity in messaging if managed in silos. For instance, your company website and social media profiles should have a similar look and feel. Additionally, promotional content such as emails, digital ads, or SMS messages should always direct to relevant content that is consistent with the information the customer received.
The goal of integrated marketing is to align all channels and create a cohesive experience. Brands must be aware of how marketing initiatives can work together in tandem to drive better results. By having consistent communications and branding across all mediums and assets, you not only establish a well-rounded and united marketing front but build long-term customer loyalty.
In the past, marketers made decisions based on assumptions or best guesses, but to be a savvy marketer in the digital age, you must rely on data and insights. Numbers are unbiased and far more accurate at determining whether something is working or not. By establishing a few key metrics and regularly looking at how they are changing over time, you will have a clear picture of how your business is performing.
When it comes to maximizing your digital marketing strategy this year, data and insights will be essential to ensure campaign success. Keep close track of the following:
All businesses know that to be found online they have to invest in search engine optimization (SEO). But due to the rise of voice recognition technology, the digital landscape is changing. According to industry experts, consumers now prefer to conduct online searches by voice instead of typed queries. As more users adopt this new behavior, companies will have to adjust their strategies.
So how do you get ahead of the curve to ensure your website still ranks high organically?
"Good" content is no longer enough to make it in the marketplace. Companies must produce consistent, relevant and engaging content, which takes significant time and resources. But there is another way to gain the attention of your customers that is extremely effective, not to mention free!
User-generated content (UGC) is a form of earned media that is created by customers – such as reviews, pictures, blog posts and video. Instead of trying to convince prospects about the value of your business, leverage the voice of engaged users. By allowing them to share their opinions about your products or services along with their personal experience, they may attract others who are interested. This will help you build trust and brand awareness with those who were unaware of what you had to offer.
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