Marketing Leadership Insights

Explore important marketing trends, marketing campaign strategies and digital opportunities for your business to grow with this helpful blog tailored specifically for modern marketing leaders.

Mastering the Metrics: Key KPIs for Programmatic Advertising

Are your programmatic ads performing? The answer lies in your analytics, but if you haven't defined clear goals and identified key performance...

Maximizing Impact: Programmatic Ad Types and Creative Customization

With their automated and data-driven approach,programmatic ads have gained immense popularity and have proven to be highly effective in reaching the...

Best Practices for Building a Successful Programmatic Campaign

Launching an effective programmatic ad campaign requires more than just a leap of faith – it demands a calculated approach that aligns creativity...

Direct Media Buying vs Programmatic Advertising: What’s the Difference?

To reach their target audience, companies use many different advertising techniques, but two of the most common methods are direct media buying and...

Still Asking What Programmatic Advertising Is? Not Anymore.

If you've done any online advertising for your business, you'velikely heard of the term programmatic. As one of the most effective forms of media, ...

The Future of Targeted Advertising in Light of Expanding Data Privacy Laws

We used to be OK with and even appreciate our local grocer for remembering our preferences as loyal customers. We had the roast trimmed just as we...