Marketing Leadership Insights

Explore important marketing trends, marketing campaign strategies and digital opportunities for your business to grow with this helpful blog tailored specifically for modern marketing leaders.

Know Your Basics: What is Programmatic Targeting?

Search budgets are limited, attention is fragmented, and B2B buyers move across multiple platforms before making a decision. Programmatic targeting...

Woman on a yellow couch looking at a tablet screen with several ads

The Rise of MFA Sites and What Advertisers Can Do About It

In the current state of digital advertising, there’sone abbreviation sending shivers down the spines of ad tech professionals and marketers alike: ...

Mastering the Metrics: Key KPIs for Programmatic Advertising

Programmatic performance is only as strong as the metrics guiding it. Without clear benchmarks and the right data, even the most well-funded...

Maximizing Impact: Programmatic Ad Types and Creative Customization

Programmatic ad types remain central to modern B2B marketing strategies. As automation, AI, privacy shifts, and real-time data reshape the ad tech...

Best Practices for Building a Successful Programmatic Campaign

Launching effective programmatic campaigns requires more than activating software and setting a budget. True success lies in combining strategic...

Direct Media Buying vs Programmatic Advertising: What’s the Difference?

The question of direct vs programmatic advertising has become increasingly relevant as marketing leaders look to balance control, efficiency, and...

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