Creating valuable content helps B2B companies build brand awareness and increase traffic to your website, boosting customer leads and conversions. However, blog posts, white papers, and other published content can grow outdated. Repurposing existing content offers an efficient way to ramp up your marketing strategy and regain SEO. Consider these four ways to help old content pack a new punch.
1. Turn case studies into testimonial videos
Publishing positive feedback about your company strengthens and solidifies your reputation. By transforming written case studies into testimonial videos, you enable customers to share their experiences authentically. These testimonials not only enhance credibility but also humanize your brand by showcasing how your products or services were effective. The visual presence of a real person in the videos facilitates a stronger connection with viewers, allowing them to envision the personal benefits they could gain from your offered solutions. Additionally, video content fosters emotional connections with potential customers, boosting overall engagement and shareability.
2. Transform white papers into webinars
While white papers are beneficial in their own way, some clients may find reading text-heavy forms of content tedious. You can liven up your whitepapers by transforming them into engaging webinars.
A webinar presenter with a dynamic personality can keep viewers interested in a topic in a way that even the most well-written text can’t. Webinars allow your B2B company to leverage the in-depth research and insights from the white paper, but with interactive learning opportunities. Other perks of converting white papers into webinars include:
- Provide an outlet for dialogue
- Establish thought leadership & industry authority
- Offer live demonstrations
- Generate valuable leads
3. Convert blog posts into infographics
Converting blog posts that aren’t performing well into infographics and visual aids can open your content up to a broader audience and may gain more traction. Visual content is often more easily understood and offers another way to make your content engaging and accessible. Infographics can simplify complex concepts, enhancing information recall and retention. These graphics can then be used in other ways, like an addition to written content to break up lengthy works. Both readers and visual learners will rejoice, making them more likely to become repeat visitors.
4. Repurpose social media posts for email campaigns
Consistently coming up with new content for email marketing can be time-consuming, but you have a potential treasure trove of content readily available on your social media platforms. Another reason why being active on social media is a benefit to your business. Look at your most popular social media posts to see what already resonates with your audience, then use those insights to provide valuable content to your email subscribers.
When you use your top social media content as part of your email marketing campaigns, you effectively integrate two of your most robust outlets for gaining new customers and retaining the ones you have. Doubling down on the same content also helps you deliver consistent messaging and design across channels to further increase brand awareness and reliability.
Conclusion
Instead of letting your content grow stale, repurpose it to efficiently create fresh, impactful material. Measure your success along the way, fine-tuning your strategy to maximize results. Stay ahead of the competition and gain valuable insights for your B2B company by exploring more marketing strategies and trends.
