Accumold builds its brand with programmatic advertising

And keeps its message in front of prospects by retargeting new website users.


The Challenge

As a company that serves multiple industries, including electronics, automotive, fiberoptic, medical and emerging technologies, Accumold wants to be top of mind for any business that needs micro-injection molded parts. So, it wanted to increase its brand awareness across these multiple industries while generating more website traffic and lead prospect opportunities.

The Solution

Accumold teamed with B2B digital solutions experts Multiview to develop a robust brand awareness campaign using programmatic display advertising. The strategy incorporates persona, keyword and company targeting, as well as event targeting and site retargeting, which will continue to keep the company’s brand and message in front of visitors to its website after they leave.

"The biggest value is that it helps us round the edges of our marketing campaigns. Digital needs to be dynamic, so the monthly touches and the creative component have all made this a great partnership."

-Aaron Johnson, Vice President, Marketing, Accumold

The Results

Accumold has been pleased with the increased web traffic its brand awareness campaign has driven, and continues to drive. “It’s the glue in our marketing campaigns from a digital standpoint,” Accumold Vice President of Marketing Aaron Johnson said. In its last full calendar year, the campaign served just over 1.6 million impressions, earning 976 clicks for a click-through rate (CTR) of .06%. Over the course of almost six years, the programmatic strategy has generated more than 38,000 clicks and served more than 9 million impressions for Accumold. Event targeting, which served ads to attendees at selected industry trade shows and exhibitions, showed particular strength in posting a combined .16% CTR from about 135,000 impressions.

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