AQuity Solutions uses SEM to grow from market newcomer to industry leader

The Challenge

As a relatively new name in a saturated market, AQuity needed brand equity. Some leaders within the company wanted to focus on traditional lead gen techniques, but telemarketing efforts fell flat and tradeshow opportunities were limited by the COVID pandemic. Given its services are delivered virtually, AQuity recognized it would need online marketing to be successful. AQuity needed its digital marketing to:

• Establish brand recognition
• Generate leads
• Have long-term value
• Demonstrate ROI analytics to justify spend

The Solution

AQuity worked with Multiview to develop a fluid search engine marketing campaign that could be tweaked and optimized as necessary. This approach would require frequent and detailed metric analysis, as well as actionable recommendations based on this data.

"Multiview recognizes what works can be a moving target and had a clean strategy for fluid optimization and continuous program improvement, which has delivered exceptional results."

- Dale Kivi, AQuity Senior Director of Communications

The Results

Since implementing its SEM campaign, AQuity has seen not only a consistent increase in total leads, but in quality leads. In fact, in one recent quarter, 14 of 53 closed deals originated from AQuity’s SEM efforts, and those deals totaled more than $1 million in annualized revenue.