AQuity Solutions uses SEM to grow from market newcomer to industry leader
AQuity’s search engine marketing efforts are generating leads, establishing brand equity and influencing revenue.
As a relatively new name in a saturated market, AQuity needed brand equity. Some leaders within the company wanted to focus on traditional lead gen techniques, but telemarketing efforts fell flat and tradeshow opportunities were limited by the COVID pandemic. Given its services are delivered virtually, AQuity recognized it would need online marketing to be successful. AQuity needed its digital marketing to:
Establish brand recognition
Have long-term value
Demonstrate ROI analytics to justify spend
AQuity worked with Multiview to develop a fluid search engine marketing campaign that could be tweaked and optimized as necessary. This approach would require frequent and detailed metric analysis, as well as actionable recommendations based on this data.
"Multiview recognizes what works can be a moving target and had a clean strategy for fluid optimization and continuous program improvement, which has delivered exceptional results."
- Dale Kivi, AQuity Senior Director of Communications
Since implementing its SEM campaign, AQuity has seen not only a consistent increase in total leads, but in quality leads. In fact, in one recent quarter, 14 of 53 closed deals originated from AQuity’s SEM efforts, and those deals totaled more than $1 million in annualized revenue.
Receive a Free Digital Marketing Assessment
Schedule a 30-minute consultation with one of our marketing experts to see how you can reach your target audience with digital marketing.
Discover more case studies
See how businesses are finding success with Multiview’s targeted digital advertising opportunities and tactics.