MasterTag cultivates its target audience through digital advertising

Targeting specific buyer personas and staying in front of website visitors yields a crop of new leads.

CaseStudy-B2B-Headers-MasterTag

The Challenge

MasterTag wanted to increase leads and prospects by generating greater brand awareness in the marketplace and by boosting its website traffic.

The Solution

MasterTag implemented a programmatic display strategy that incorporated:

  • Persona targeting – to display ads to internet us-ers with characteristics that match the company’s typical/ideal buyers.
  • Site retargeting – to stay in front of prospects who visit the MasterTag website.
  • VisitorView – MultiView’s proprietary web analytics tool that offers firmagraphic information about the visitors to MasterTag’s website.

"The biggest benefits we get from having a campaign with MultiView are the increased exposure of our brand and working with someone I trust is looking out for our business."

- Gerry Giorgio, Creative Director, MasterTag

The Results

Over the lifetime of its campaigns, MasterTag has generated more than 3,500 clicks at a click-through rate (CTR) of .08%. The campaigns have produced in excess of 4,000 view-through and click-through conversions. One particular campaign that included programmatic video produced a .22% CTR.

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