MasterTag cultivates its target audience through digital advertising

Targeting specific buyer personas and staying in front of website visitors yields a crop of new leads.


The Challenge

MasterTag wanted to increase leads and prospects by generating greater brand awareness in the marketplace and by boosting its website traffic.

The Solution

MasterTag implemented a programmatic display strategy that incorporated:

  • Persona targeting – to display ads to internet us-ers with characteristics that match the company’s typical/ideal buyers.
  • Site retargeting – to stay in front of prospects who visit the MasterTag website.
  • VisitorView – MultiView’s proprietary web analytics tool that offers firmagraphic information about the visitors to MasterTag’s website.

"The biggest benefits we get from having a campaign with MultiView are the increased exposure of our brand and working with someone I trust is looking out for our business."

- Gerry Giorgio, Creative Director, MasterTag

The Results

Over the lifetime of its campaigns, MasterTag has generated more than 3,500 clicks at a click-through rate (CTR) of .08%. The campaigns have produced in excess of 4,000 view-through and click-through conversions. One particular campaign that included programmatic video produced a .22% CTR.

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