Optima Machinery Corp. uses native advertising to spike brand awareness

A budget-conscious approach with ROI.



The Challenge

Optima Machinery wanted to use digital marketing to grow its brand awareness throughout the U.S. But as the objectives veered toward conversions, the company needed a strategy to meet those goals while still working within budgetary constraints brought about by the COVID-19 pandemic.

The Solution

Optima worked with Multiview to devise a brief programmatic native advertising campaign delivered through Yahoo!. The strategy allowed for greater utilization of budget when compared to a PPC campaign while still providing a highly targeted audience.

"The ads are generating awareness for our company and the Multiview team been great to work with."

The Results

The two-month campaign served over 1.6 million impressions, producing more than 11,400 clicks to provide an impressive overall click-through rate (CTR) of .68%. When isolated to desktop performance, the CTR stood out at 3.34%.

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