Optima Machinery Corp. uses native advertising to spike brand awareness
A budget-conscious approach with ROI.
Optima Machinery wanted to use digital marketing to grow its brand awareness throughout the U.S. But as the objectives veered toward conversions, the company needed a strategy to meet those goals while still working within budgetary constraints brought about by the COVID-19 pandemic.
Optima worked with Multiview to devise a brief programmatic native advertising campaign delivered through Yahoo!. The strategy allowed for greater utilization of budget when compared to a PPC campaign while still providing a highly targeted audience.
"The ads are generating awareness for our company and the Multiview team been great to work with."
The two-month campaign served over 1.6 million impressions, producing more than 11,400 clicks to provide an impressive overall click-through rate (CTR) of .68%. When isolated to desktop performance, the CTR stood out at 3.34%.
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