Regional campaign increases monthly sales for Wholesale Truck & Finance by $500,000

Multiview executes ad campaign aimed to increase revenues

b2b-case-study-wholesale-truck-finance

The Challenge

Wholesale Truck & Finance engaged Multiview, a leader in B2B digital marketing, to help them gain brand awareness among self-employed trucking owners/operators and compete with other truck financiers that advertise in trucking periodicals or newspapers (offline truck papers) found at truck stops.

The Solution

In order to compete with the traditional offline publications, Multiview crafted a Google AdWords campaign that leveraged Expanded Text Ads (ETA’s) to display current specials for potential truck buyers who are on their phones at geo locations, such as truck stops.
Buying funnel-based keywords in text ads enabled Multiview to help Wholesale Truck & Finance to target the right buyers at the right time. Not only did the CTR (Click Through Rates) for ETAs rise significantly, the CPL (Cost Per Lead) for Wholesale Truck & Finance decreased as well, resulting in a successful campaign that drove in new leads that converted.

We definitely found a new, reliable revenue stream with Multiview’s help. We doubled the budget to support efforts around this lead source since it converted better than any other advertising method we’ve tried on our own.

The Results

By targeting the right buyers at the right time with carefully selected keywords, targeted banner ads to reinforce brand awareness, and hyper-targeted advertising campaigns, Wholesale Truck & Finance significantly increased their brand awareness and online sales. Multiview helped Wholesale Truck & Finance build a new, long-term revenue source by
building successful and sustainable ad campaigns.

Download Case Study

Receive a Free Digital Marketing Assessment

Schedule a 30-minute consultation with one of our marketing experts to see how you can reach your target audience with digital marketing.

Share This:

Discover more case studies

See how businesses are finding success with Multiview’s targeted digital advertising opportunities and tactics.

 

The Challenge

Solus Décor was also looking to gain visibility of brand and increase sales across search engines, deliver highly qualified leads...

Read More

The Challenge

Wholesale Truck & Finance engaged Multiview, a leader in B2B digital marketing, to help them gain brand awareness among...

Read More

The Challenge

Competitors were already using digital marketing to get in front of potential customers, so e-ImageData needed to counter with an...

Read More