4 Tactics to Help Convert Attendees to Members

May 18, 2023
A goal of any association is to grow membership, as it's an integral part of the organization. Members provide a means for the association to have a voice in the industry, allow the association to represent their interests, as well as create policies and standards that help set the agenda for the entire industry. In order for an association to succeed, though, there must be conversion of everyone interested in the organization and this includes the annual conferences. That's right! If you haven't thought about your attendee conversion rate, then perhaps it's time to start.
How does my association convert attendees to members?
Keep in mind that the best way to convert attendees into members is to make sure they would want to come back and do it again. So, what does that mean? Well, it means making sure that your events are well-organized and structured, with clear goals and objectives for attendees. It also means providing a great experience for attendees with engaging content and activities, as well as making sure there are plenty of opportunities for them to connect with each other and build relationships through the event. If you've succeed with those things, then you should have an easy time converting those attendees. That said, always consider the following 4 tactics to begin the conversion.
"Birds of a feather flock together"
You've probably heard the above many times, but know that the statement is true for associations. The more people who join your organization, the more useful and impactful it becomes for everyone involved. When it’s time for your next event, make sure to get your entire staff together, so that you can utilize these tactics for a much better member conversion rate.
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