Don't Get Ghosted by Potential Sponsors

October 26, 2023
Hey, sales teams! Are you getting ghosted by potential partners and sponsors? We know that connecting with the right people can be tough. Getting in front of anyone, for that matter, is even harder. And with the uncertainty of the economy looming in the shadows, I feel it's going to get much more difficult to get in front of the right people. Your job is to generate revenue for your association, so how can you ensure you won't get ghosted? It's time to get creative with a multi-channel approach.
The Ways and Means of Connecting
In our digitally connected world, there are a variety of communication tools at your disposal. Two of the most popular methods for connecting with sales prospects are email and phone calls, but did you know social media can be just as effective? Albeit all selling methods have their pros and cons, so knowing which approach to take in different situations can affect outcomes.
The Social Train: Social media can be a valuable tool for sales outreach due to its wide reach and ability to engage with potential customers in a more informal and personal way. It allows you to build credibility, share valuable content, and establish relationships over time.
The Dial Pad: Phone calls can provide a more direct and immediate form of communication, allowing for real-time interaction and personal connection with prospects. They are particularly effective for complex sales scenarios where deeper conversations and relationship-building are crucial. However, it's important to be mindful of the timing and receptiveness of the recipient when making phone calls.
The Keyboard Clicks: Emails are a popular and scalable approach for sales outreach, allowing for targeted messaging and the ability to provide detailed information in a concise and trackable format. They can be personalized to individual prospects, making it an effective method in certain scenarios. However, it's important to note that email outreach can be easily ignored or marked as spam, so crafting compelling subject lines and relevant content is crucial.
The Importance of Choosing the Right Strategy
Choosing the right method for outreach is an important process that can directly impact the effectiveness of a sales strategy. This is because different outreach methods have unique strengths and limitations that can determine their success in connecting with potential customers. For instance, some prospects may be more responsive to email outreach while others may prefer a phone call or a face-to-face meeting.
By selecting a method that aligns with the target audience's preferences and communication style, you can demonstrate a higher level of attentiveness, customization, and thoughtfulness. This can help foster trust and rapport with the prospect, which is essential in driving business growth.
Conclusion
The right method for sales outreach is crucial because it directly impacts the effectiveness of the outreach strategy, helps your team avoid investing resources into ineffective methods, and improve credibility and foster long-term relationships with prospects. By understanding the target audience's preferences and communication style, associations can select a method that maximizes the chances of engagement and driving business growth.
As AI transforms industries, associations are identifying opportunities to enhance member value and provide additional benefits. Hayley Schofill, VP...
MoreAs seasoned association members transition into retirement or reduced participation, engaging younger demographics becomes crucial for maintaining...
MoreHow many emails are you getting each day? Based on that number, how many emails do you think our members – and prospects -- are receiving? We ask...
MoreComplete the form and we'll connect with you right away.
You are now in accessibility mode. To restore settings to default, click the accessibility icon on the right hand side.