January 27, 2022
In 2022, the importance of understanding your membership demographics is more important than ever. Gen Z is entering the workforce faster than we can blink, all while 10,000 Baby Boomers retire every day. There are so many tools that can help you engage your demographics the way they want to be engaged with.
Watch this education session with Multiview’s Sr. Director of Partnership Strategy, Alfred McKelvy, as he talks about the engagement channels your association needs to be taking advantage of and what you need to be focusing on when engaging with your members, no matter what generation they fall under!
- How do the different generations respond to different media channels
- How can you better engage your audience with your current platforms
- How should your association use social media to engage your members?
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Membership for the Ages
To ensure the future growth and sustainability of membership, association leaders must understand how to best engage current and potential members based on generational characteristics. This eBook provides a framework of each of the major age cohorts and how to leverage opportunities of multigenerational membership.
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