Maximize Event Promotion With Social Media

September 6, 2023
Promotion is an important part of any event’s planning process. When trying to get the word out about an annual conference or educational webinar, social media is a highly effective tool. The fact is that social media is where people are. They’re looking at their phones, scrolling through Facebook, following influencers and brands on Instagram and Twitter, and networking with likeminded individuals on LinkedIn. This means your association needs to be active on these platforms to stay top-of-mind and gain interest in promotions. We’ll take you through why an organization should, and how an organization can use social media to best promote an event.
Social media is all about facilitating building connections and communities, making it essential for event promotion. It can be a way of offering incentives and targeting specific interest groups.
Social media plays a pivotal role in promoting, engaging attendees, and enhancing the overall success of association events by expanding their reach, fostering communication, and providing a platform for real-time updates and feedback.
Social media is a great tool for event promotion, and it can be easy to use effectively. Here are some simple ways you can use the different platforms to organically build attention and excitement prior to your event:
TikTok
There's a plethora of options, but hopefully these can get you started. Overall, the goal is to incorporate a mix of these strategies across the platforms most relevant to your association's audience and industry to effectively promote your event.
The most important part of this whole process happens long before you begin marketing for an event. The truth is, if you want your social media strategy to be effective, you need to plan it out ahead of time. Be active on all social media platforms that make sense for your organization – in other words, wherever your audience is engaging. Post and interact with your audience regularly, otherwise they’ll be less likely to remember who you are and what your mission is, making posts about an event less effective.
Conclusion
When promoting an event for your association, it's important to remember that social media is one of the best ways to get attention and build anticipation. In today’s digital atmosphere, you can’t afford to not engage with social media – especially considering it’s easy, free, and can quickly build connections with your audience. So, don’t be anti-social and start your journey today!
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