Marketing Leadership Insights

Explore important marketing trends, marketing campaign strategies and digital opportunities for your business to grow with this helpful blog tailored specifically for modern marketing leaders.

Kelly Camp

Customer Loyalty Isn't Bought, It's Earned

Once a customer, always a customer, right? Not exactly. In today's global economy where buyers have infinite options, they purchase (and continue to...

Boost B2B Sales With Social Selling: Tips, Strategies, & Best Practices

Did you know that companies utilizing social selling outperform their competitors by 78%? It may sound unbelievable, but the benefits of social...

Creating Audience-Centric Content That’s Relevant and Relatable

Before the boom of the internet, marketing was relatively simple. Businesses served localized markets and had limited reach. But as ecommerce emerged...

Mastering the Metrics: Key KPIs for Programmatic Advertising

Are your programmatic ads performing? The answer lies in your analytics, but if you haven't defined clear goals and identified key performance...

How to Use A/B Testing to Optimize Your Email Marketing

As inboxes keep filling up, marketers are constantly trying to stand out. From personalization to limited-time offers, they use many strategies and...

Boosted vs Promoted Posts: How to Extend Your Social Reach

When it comes to extending your reach on social media, you have two options: boost or promote. Boosting a post is the quickest and most convenient...

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