Google Delays Third-Party Cookie Blocking
The clock is still ticking, just not as fast. Marketers now have until 2023 to find more stable audience targeting solutions.
June 24, 2021
In effort to allow more time for the advertising community to develop stable alternatives to third-party cookies, Google has made modifications to...More
For marketers who think they can continue to milk data-driven advertising until third-party cookies phase out in 2023, the supply may run dry...More
By 2022, it's expected that third-party cookies will cease to exist. This means 90% of web browser traffic will become un-trackable by 3rd party...More
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