Bo Phillips Achieved Double-Digit
YoY Revenue Growth 

The Challenge

With no dedicated marketing resources, Bo Phillips relied heavily on word-of-mouth and longstanding customer relationships, limiting its online visibility.

“We’ve been in business a long time and never had an in-house marketer. I really didn’t know much about marketing before working with Multiview,” said John Craig, President, Bo Phillips.

Past marketing efforts yielded inconsistent results, making it difficult to clearly understand return on investment or scale efforts effectively. At the same time, the business recognized the need to build a digital presence—but didn’t know where to start or how to reach new customers online.

The Solution

Bo Phillips partnered with Multiview to build a more structured, strategic approach to digital growth.

Acting as an extension of the Bo Phillips team, Multiview developed and refined a program that combined awareness‑driven display advertising with high‑intent paid search. Through ongoing guidance, consistent communication, and proactive adjustments, Multiview ensured marketing was actively managed and improved over time—allowing John to stay focused on running the business with confidence.

Multiview handles everything, from the graphics to the ad placement. It’s seamless. They handle everything you need to do for your internet advertising.
— John Craig, Managing Partner, Bo Phillips 

The Results

Over time, the partnership changed how Bo Phillips attracted customers. Improved local search visibility drove more inbound inquiries from new buyers and expanded demand beyond traditional construction audiences. New customers like event organizers, production teams, and individuals searching for short-term traffic control began finding Bo Phillips through web search. Many of the first-time, smaller purchases converted into repeat business.

As results became more consistent, confidence in digital marketing grew. In 2026, Bo Phillips increased its investment by hiring an in-house marketing resource to work alongside Multiview. Most recently, that sustained visibility and ongoing optimization translated to 12% YoY revenue growth (January 2025-2026) and 16% YoY growth (February 2025-2026).

Today, marketing is no longer a question for Bo Phillips—it’s a proven, trusted driver of business growth and customer acquisition.