Boiler Pros Built a Foundation for Growth, Achieving $1M in 6 Months 

The Challenge

Dale Heidbrider and Betsey Dour launched Boiler Pros as a husband-and-wife team, combining decades of boiler industry expertise with extensive finance and business operations experience.

While they had the knowledge and customer relationships needed to build a successful company, they lacked experience with websites, digital marketing, and the infrastructure needed to support growth. With both founders focused on day-to-day operations and servicing customers, they needed a partner to establish their digital presence and help manage customer inquiries efficiently.

What we didn't have was what I call the ‘self-promotion’ background. We don't know anything about that. That's where Multiview came in.

— Betsey Dour, Boiler Pros

The Solution

Multiview partnered with Boiler Pros to create a professional website and unified digital presence that transformed its 30+ years of experience in boiler and burner services into a visible brand. By connecting key channels, including social media and Google Business Profile, the business gained a strong foundation to attract and convert new customers.

To reduce interruptions and improve efficiency, Multiview also introduced an AI-powered call screening solution that filtered 120 spam calls and ensured legitimate inquiries were captured and routed appropriately.

More than delivering technology, Multiview served as a strategic partner, helping Dale and Betsey prioritize the right tools and invest in what would drive growth.

The Results

With Multiview managing their marketing and digital infrastructure, Dale and Betsey were free to focus on running and growing the business.

Within its first six months of operation, Boiler Pros generated more than $1 million in revenue—a milestone neither expected to reach so quickly.

The website provided credibility for prospective customers and partners, while the AI-powered call screening eliminated distractions and streamlined lead management. Most importantly, the founders gained confidence knowing they had a professional digital presence supporting the business while they focused on serving customers and delivering projects.