Varsity Scoreboards Achieved 48% Year-Over-Year Lead Growth 

The Challenge

 The company operates with a lean team, including a one-person marketing department that also supports other areas of the business. At the same time, Varsity Scoreboards was navigating a shifting market. After a post-COVID surge in spending, leadership expected demand to level off and prepared for slower growth.

The Solution

What started as a single service activation in 2023 has evolved into a full-funnel marketing strategy spanning paid search, programmatic display and retargeting, LinkedIn and Facebook advertising, Amazon marketplace advertising, and most recently, AI-powered content creation through Multiview’s Content Studio.

Together, these efforts have helped Varsity Scoreboards attract new buyers, stay top-of-mind, and generate a more consistent pipeline for long-term sustainable growth.

As a small business with a lean marketing team, it's hard to keep up with everything that's changing and what competitors are doing. Multiview has taken the time to really learn our business and understand our audience. They help us stay ahead of marketing trends instead of constantly playing catch-up, which gives me a lot more confidence in the direction we're heading.

 

— Haley Taylor, Marketing Manager, Varsity Scoreboards

The Results

Despite anticipating a post-pandemic slowdown, Varsity Scoreboards achieved 48% year over year lead growth, 250% ROAS on Amazon marketplace advertising, a 3-fold increase on AI summary mentions and 3-4% year-over-year revenue growth, exceeding internal expectations during a challenging economic period.

The partnership also helped the company stay ahead of evolving digital marketing trends, including changes driven by AI. What began as a limited engagement has grown into a long-term relationship built on transparency, responsiveness, and a shared focus on sustainable growth.

"I've never felt sold to. I've never questioned their motives. They've always been transparent, professional, and focused on helping us grow," says Haley Taylor, Marketing manager of Varsity Scoreboards.”

As Varsity Scoreboards continues looking ahead, the company remains focused on sustainable growth, supported by a marketing strategy that continues to evolve alongside the market.