The Ultimate Agility Test: What Your Membership Numbers Are Telling You

A healthy, fit association is indicated by the size of its membership, right? Not necessarily.

Retention rate is a far more accurate test of an association's aptitude, since it captures how effectively they're keeping members engaged. Bringing in new members is important, but if people are leaving faster than they came -- that's a problem.

If you’re committed to member retention and growth, it starts inward. Dig in with your members, get creative, be willing to adapt, and tighten up your communication. In other words, you got to up your game!

You'll Learn:

What realistic expectations you should have when it comes to membership retention
Why members decide to stay or go
What questions to ask your members for critical feedback
How to keep members engaged for the long run

Guest Speakers:

Patrick Haller Senior Director, Membership & Member Services at NBAA

Karen Garrett Chief of Communications, Marketing, and Membership at ASPA

Chad Rummel Executive Director of Council for Exceptional Children

Report: 2021 Digital Marketing Trends for Associations

With the modern challenges our professional and trade associations have experienced, we must look for innovative and executable ways to foster member engagement and fuel revenue. Multiview’s Association Digital Marketing Trends & Opportunities eBook can help refocus your association’s strategies and provide insight into relevant marketing tactics. Included in the eBook are new market opportunities for associations to seize in 2021 and new digital strategies to increase member recruitment, retention and engagement. This resource also reviews results from our annual Association Leadership Digital Marketing Survey as well as macro trends affecting digital media as a whole.