Finding Brand Safety in Today's Digital Advertising Ecosystem

A company’s brand is arguably it’s most valuable asset, therefore it should be protected as such. In recent years, the importance of brand safety has remained top of mind for businesses. So, what can organizations do to safeguard their brand?

Measures to maintain a positive reputation were simpler in the days of traditional media, but as advertising has moved more digital, marketers have less control over placement and knowing exactly what context their message will be displayed. Advertising in the wrong place can lead to negative, damaging outcomes, and buyers and consumers can be unforgiving. This resource provides guidance and tips for advertisers to ensure brand safety.

What's Inside

• Review real-world examples that shed light on the seriousness of brand safety and how it became a major topic of concern for businesses globally 
• Learn strategic tips and tactics your organization can use toward being brand safe
• Explore steps businesses can take to help mitigate unwanted, negative exposure