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  • Understanding Google’s Impact on SEO trends for 2020

    We may joke that Google is always listening to us, or that the company is ready to take over the…

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  • Are You Producing Content? Are You Producing the RIGHT Content?

    The following is partially excerpted from the MultiView white paper, “B2B Marketing: It’s Not Getting Any Easier.” Content marketing has…

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  • Business Marketers Still Aren’t Content with Content

    Despite the fact “content marketing” has been a trendy term in marketing for several years now, there’s still plenty of…

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  • Rewind the Video: Where Video Marketing Went in 2019

    It seems each of the past few years could be labelled as the “Year of Video.” Whether or not that…

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  • Email Enters Another Year, Shows No Signs of Slowing Down

    It feels like people have been writing email’s obituary for almost a decade now. Yet, email trudges on, remaining one…

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  • Creating connections in B2B marketing

    It’s a tale we’ve seen quite often this past decade: Companies are going bankrupt because they didn’t keep up with…

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