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  • The art of repurposing content for different channels

    If you had to make a list of all the controversial topics related to content marketing, the value of repurposing…

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  • Boost landing page conversions today with these tips

    Landing pages have long been a staple of marketing campaigns in the digital age, but simply having one often isn’t…

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  • Email marketing trends 2018: Using text-based email vs. image-heavy HTML

    Forbes.com recently posted a fantastic article on “4 Popular Myths That Are Actually Ruining Your Sales Email Strategy.” Myth #2,…

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  • #NoFilter is a thing of the past. Geofilters are so in right now

    Brands and customers have cozied up to one another much closer in the recent years.  From influencers, Tweet exchanges and…

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  • Mentoring on the sales floor: How important is it?

    “Mentoring is a brain to pick, an ear to listen, and a push in the right direction.”     John C.…

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  • The art of loyalty marketing in the B2B space: What you need to know

    Loyalty is always something that many B2B organizations struggle with — after all, it’s hard to get as excited about…

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